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About ABC Pathways Group

ABC Pathways Group, established in 2002 with ABC Pathways School, provides the children of Hong Kong with high levels of education and happiness in a stress-free and joyful environment, based on encouragement and captivating learning experiences. We strive to nurture well-rounded individuals who are dedicated to becoming positive contributors in our local and global communities.
⟡ 欣賞文化 ⟡ 團隊精神 ⟡ 互相扶持 ⟡ 尊重關懷


Digital Marketing Executive (Full Time)


Website Operations and Platform Optimization

  • Monitor website performance, identify areas for improvement, update the information.

Copy Writing and Content Creation:

  • Provide the idea to the designer and development of post on social media (IG, FB, Mainland channels, EDM etc) .
  • Create promotional materials, event collateral, webinars to support marketing initiatives.
  • Collaborate with sales and marketing teams to develop creative concepts and designs that align with brand guidelines.
  • Ensure consistency in branding and messaging across all design materials.

Digital Marketing Campaign Optimization

  • Assist in optimizing digital marketing campaigns across various channels, such as social media, email marketing, paid advertising, and search engine marketing (SEM).
  • Video editing experience is a plus

Data Analysis and Reporting

  • Track and analyze key performance metrics related to social media traffic, and digital marketing campaigns.
  • Generate regular reports on campaign performance, website analytics, and customer behavior.
  • Provide actionable insights and recommendations to optimize marketing strategies.


  • Bachelor’s degree or associate degree in E-Commerce, Marketing, Business Administration, communication, education or a related field.
  • 1 year of experience in digital marketing, Education or related industry.
  • Solid understanding of digital marketing techniques, social media.
  • Ability to work effectively in a team environment and collaborate with cross-functional teams.


Interested parties please send full resume, expected salary and date of availability to the Human Resources Director, at Unit 2503~5, 25/F, 148 Electric Road, North Point, Hong Kong or by email to [email protected].

(all data collected will be for recruitment purpose only)


ABC Pathways Group – An Authority in Cambridge English
  • Since 2004, ABC has been the one and only “Educational Partner” recognised by Cambridge University Press
  • In 2013, ABC was awarded the “Outstanding Contribution Award in Cambridge English,” presented by Cambridge Assessment English in their centenary year
  • In 2014, ABC was appointed by Cambridge Assessment English as an “Authorised Centre”, allowing ABC students to sit for Computer Based Young Learners English (CBYLE) exams at ABC campuses
  • In 2021, ABC Pathways Group is recognised by Cambridge Assessment (English) as an Authorised Linguaskill Agent in Hong Kong SAR.