ABC Pathways School’s Online Privacy Policy
Thank you for visiting our website at https://www.abcpathways.com. At ABC Pathways Group Limited (“ABC”, “we” or “us”), we strive to uphold the trust our community places in our brand, and our commitment to your privacy is no exception. We are dedicated to protecting and safeguarding consumer privacy on the internet, especially for children. As of the date of this Privacy Policy, we operate a number of schools in Kornhill, Tseung Kwan O, Whampoa, Tsuen Wan, North Point, Lam Tin, and Kowloon Tong (each, a “School”). For purposes of this Privacy Policy, “we” or “us” shall include our Schools.
We reserve the right to revise this Privacy Policy and related notices at any time. Any amendments will be posted on the appropriate section of our website without prior individual notice. You may review the updated Privacy Policy and related notices at any time on our website. If applicable privacy laws require your consent for policy changes, the revised Privacy Policy will only apply to you after obtaining your consent. Thank you for visiting our website and for your trust in us.
We are committed to protecting the privacy of you and your children and are pleased to provide information about our online privacy policy. We will make every effort to protect the privacy of visitors to this website.
- Purposes of Collecting Personal Data
We will use your personal data and, if applicable, your child’s personal data for the following purposes:
- To process applications for admission and enrolment at the School.
- To undertake various school administration, accounting and operation tasks.
- To manage student records and provide educational services.
- To communicate with parents or guardians regarding school activities, events, and emergencies.
- To conduct surveys, research, and statistical analysis for school improvement.
- To comply with legal and regulatory requirements.
- For any other purposes directly related to the above.
You must provide your personal data and, if applicable, your child’s personal data for the above purposes. Otherwise, we may not be able to process your application or provide the relevant services.
- Types of Information Collected and How We Use It
We may collect the following types of personal data about you and/or your children (as the case may be):
- Name, occupations, and contact details (e.g., phone number, email address, mailing address).
- Date of birth, gender, attended schools and school grades.
- Academic records, attendance records, and performance reports.
- Medical information, special educational needs, and dietary requirements.
- Credit card(s) and or bank account details.
- Emergency contact information. This includes contact details for designated individuals who may be reached in case of emergencies involving your child.
We only collect personal data when you voluntarily provide it after being fully informed. For example, we may collect personal data to obtain your feedback on our website and services or to enable your participation in school events, activities, or competitions.
We abide by certain restrictions when we collect, hold or use Hong Kong Identity Card (the “HKID”) card numbers and/or copies of HKID cards of individuals.
The general principle is that we will first consider alternatives to collecting HKID numbers/copies, such as using a passport number.
Where we are required or permitted to collect HKID numbers or copies, we will take reasonable steps to ensure:
- HKID numbers and copies are verified against the actual HKID card.
- HKID numbers and copies are only used for permitted purposes under privacy regulations.
- HKID numbers are not publicly displayed.
- HKID numbers and copies are retained only as necessary.
- Adequate security measures are implemented for HKID copies.
- Copies of HKID cards are marked “copy” across the image.
- Use of Photos and Images
During enrolment, parents or guardians are informed through the eApplication Form Terms and Conditions that student photos may be used for promotional purposes, such as event coverage (e.g., Open Days, Graduation Parties). Parents who wish to opt out of this practice may submit a written request at the time of enrolment.
When sharing student names alongside photos or testimonials in promotional materials (e.g., award announcements, social media posts), we proactively contact parents or guardians to obtain verbal consent prior to publication. Schoolwork, such as artwork or academic projects, may be displayed in internal publications or on secure platforms using the student’s first name only. If a student’s full name is included with their schoolwork, explicit parental consent is required.
For photography or filming by parents at School events, we aim to maintain all ABC Pathways schools as a safe and comfortable environment for all children. We do not prohibit parents from taking photos or videos, but request that they exercise caution and respect when photographing or filming School activities, especially those involving children other than their own.
Each School is not responsible for any visual material copied by parents from secure parts of our website and then shared publicly via social media or other means. We request that parents consider student privacy and obtain permission as appropriate before distributing photos/videos from School events.
- Direct Marketing
With your consent, we may use your personal data (e.g., name, email address, phone number) for direct marketing purposes, including:
- Promoting any school events, programmes, and activities.
- Providing information about educational products and services offered by the School or its affiliated institutions.
- Sharing special offers, discounts, and updates from the School.
If you do not wish to receive direct marketing communications, please indicate your preference on the relevant application form or contact our Marketing Department at [email protected]. Please keep in mind that by opting out of receiving this information, you or your son or daughter may miss important information related to school activities that may affect his or her participation in the school community.
- Sharing of Personal Data
We highly value the confidentiality of your personal data and will not sell, rent, or lease your information to third parties without your consent. However, we may share your personal data with the following parties under the circumstances described below:
- Regulatory bodies, law enforcement agencies, or courts as required by law.
- Medical professionals or emergency services in case of emergencies.
In addition, with your consent, we may share or receive personal data about you or your child with affiliated companies or partner institutions for the purposes of managing school records and undertaking other administration/ operations tasks for schools operated by below institutions, which are our affiliated entities:
- ABC ePathways Limited (https://www.abc-smile.com) – To handle data related to online purchases made through such website to be managed by our centralised accounting and administrative teams at ABC.
- Bread & Butter Strategic Consultancy Company Limited (https://www.breadnbutter.com.hk) – To provide you with marketing materials, subject to your consent as outlined in section 4.
- Each other Schools in other districts, for cross-district registration and administrative purposes.
- The account, and human resources teams of ABC Pathways Group Limited, the operating company of each of the Schools for centralised administration.
We encourage you to refer to the privacy policies of these affiliated companies or partner institutions for more details about how they collect, process, and share personal data. We treat all personal data received from these parties in accordance with this Privacy Policy and ensure it is used solely for the purposes outlined in this Privacy Policy.
Lastly, we may share your personal data with third-party vendors who assist us in handling certain aspects of personal data, such as data processing, IT support, or other operational services. We ensure that these vendors are compliant with applicable privacy laws and regulations and that appropriate agreements are in place to safeguard your data.
We reserve the right to use or disclose any information to comply with legal requirements, protect the integrity of our website, fulfil your requests, or cooperate with law enforcement investigations.
- Security Measures and Data Retention
We are committed to ensuring the security and confidentiality of your personal data. To prevent unauthorised access, loss, or disclosure, we have implemented appropriate electronic and administrative safeguards, including:
- Firewall protection and antivirus software on servers.
- Encryption of data during transmission using SSL protocol.
- Restricted access to personal data by authorised personnel only.
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless otherwise required by law.
- Cross-Border Data Transfers
Your personal data will be stored in Hong Kong. Unless required by law or with your explicit consent, we will not transfer your personal data to other countries or regions.
- Children’s Privacy Policy
We are highly sensitive to privacy issues, especially concerning children. We will never knowingly collect personal data from children under the age of 18 without parental consent.
This website is not intended for individuals under 18 years of age. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected] or at 3469 1169 to request deletion.
We strongly encourage parents to monitor and supervise their children’s online activities.
- How to Contact Us
You have the following rights regarding your personal data1:
- To access and inquire about your personal data.
- To correct your personal data.
- To withdraw your consent (if processing is based on your consent).
- To request deletion of your personal data.
- To object to the use of your personal data for direct marketing.
- To lodge a complaint with the relevant authorities.
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1In situations where a student’s parents are divorced or separated, ABC Pathways School will continue to send information about their child(ren)—including details about school activities and student reports—to the “First Contact” designated by the parents, unless prohibited by law. ABC Pathways School reserves the right, where considered appropriate, to contact the mother, father, and/or guardians of a student to provide general information about the student’s progress, school events, etc. However, the school will comply with any court orders, custody arrangements, or other legal documentation provided by parents that restricts information sharing with specific individuals.
If you have any questions about this Privacy Policy or wish to exercise any of the above rights, please contact us at:
ABC Pathways School
Address: Unit 2503-05, 25/F, No. 148 Electric Road, North Point, Hong Kong
Phone: 3469 1169
Email: [email protected]
You may also use the above information to request modifications or deletion of your account and personal data.
- Cookies
For information about our use of cookies on this website, please refer to our separate Cookie Policy. If you do not wish to receive cookies or want to be notified when cookies are received, you may adjust your browser settings. Please refer to the “Help” section of your browser for instructions on changing cookie preferences. Note that disabling all cookies may affect the functionality of this website.
- Links to Other Websites
This website may contain links to third-party websites not operated by ABC Pathways School. Please note that we have no control over these websites. If you visit any linked websites, please review their privacy and other policies. We are not responsible for the policies or practices of other companies, and any information you provide to them is subject to their privacy policies.
- Other ABC Pathways School Websites
All websites operated by us will adhere to this Privacy Policy. However, certain websites may have policies that differ due to laws, or specific circumstances. In any case, websites operated by ABC Pathways School will comply with the commitments outlined in this policy regarding the collection and use of personal data.
- Changes to Our Privacy Policy
This Privacy Policy is effective as of June 2, 2025 and may be amended from time to time to reflect updates in accordance with the Personal Data (Privacy) Ordinance (Cap. 486). ABC Pathway Group Limited may revise this Privacy Policy as necessary. Any changes will be posted here, and we recommend that you check this page periodically for the latest version of our Privacy Policy. Please rest assured that any changes will not be applied retroactively and will not alter how we handle previously collected information. In the event of any inconsistency or conflict between the English and Chinese versions of this Privacy Policy, the English version shall prevail.
