About ABC Pathways Group
Since its establishment in 2002, ABC Pathways Group has continuously expanded its business scope and now formed a diversified educational ecosystem. Its business covers children’s English education schools, international kindergartens, franchise education centers, educational charity foundation, academic marketing companies and online parent-child channels. Currently, there are more than 5,000 students enrolled and nearly 300 group employees from all over the world.
If you have always prided yourself on being humorous, love taking challenges, are passionate about innovation and exploring new things, and are full of enthusiasm in education and interpersonal interaction – we sincerely welcome you to join the big family of ABC Pathways Group and create new possibilities in education together!
Digital Marketing Executive
Responsibilities:
Social Media & Content Creation
- Develop and implement comprehensive social media strategies across Hong Kong and Mainland China platforms to enhance brand awareness and engagement.
- Monitor and analyse social media performance and paid campaign to optimise content effectiveness and advertising ROI.
Campaign Planning & Execution
- Support the planning, execution, and evaluation of promotional campaigns across multiple channels.
- Conceptualise and develop creative ideas that align with campaign goals and brand positioning.
- Build and nurture relationships with key influencers, partners, and clients to expand brand reach and drive business opportunities.
AI & Innovation
- Stay abreast of industry trends, emerging AI tools, and new marketing technologies to enhance campaign efficiency and creativity.
- Perform ad hoc assignments and contribute to special marketing projects as required.
Qualification Requirements:
- Bachelor’s degree or above in Marketing, Communications, or a related discipline.
- Minimum 1 year of solid experience in digital marketing; experience in the education sector is highly preferred.
- Excellent command of written and spoken English and Chinese (including Putonghua).
- Proficient in digital and creative tools such as Canva, CapCut, Filmora, or equivalent.
- Familiarity with Mainland China social media platforms (e.g. Xiaohongshu, TikTok, WeChat) is an advantage.
- A proactive, organised team player with strong communication and interpersonal skills.
- Able to thrive in a fast-paced environment and manage multiple priorities under tight deadlines.
The position requires working a 5-day a week. System support and ad-hoc technical assignments during non-office hours maybe required. A successful applicant must be contactable out of hours in the case of emergencies.
Our Benefits:
- Medical Benefits
- Birthday Leave
- Marriage Leave
- Compassionate Leave
- Long-Service Awards
- Staff Referral Bonus
- Special Tuition Fee for Staff & their Families
Interested parties please send full resume, expected salary and date of availability to the Human Resources Director, at Unit 2503~5, 25/F, 148 Electric Road, North Point, Hong Kong or by email to [email protected].
(all data collected will be for recruitment purpose only)
