/ Eng/

ABC Pathways Group

Business Development Executive


Job Description

  • Responsible in the areas of Marketing & Social Media Promotion for the group
  • Prepare online and offline marketing campaigns for achieving business objectives
  • Create innovative contents and copyrighting for delivering marketing messages in digital market
  • Research and analyze on market intelligence and monitor feedbacks on social media
  • Work with in house creative on marketing strategy to optimize the online media mix
  • Seeking opportunities for business development within a defined area or sector


A successful candidate should have:

  • Higher Diploma / Degree in Marketing, Education, Communications or related field preferred
  • Minimum 1 to 2 year’s relevant experience in related fields
  • Experience in education industry is an advantage
  • Good command of English, Cantonese and Mandarin
  • Creative, proactive, well-organized, detail-minded, independent, self-initiate and good personality


ABC Pathways takes your privacy rights seriously. Information provided will be treated in strict confidence and only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal-data policies, a copy of which will be provided immediately upon request. All personal data of unsuccessful candidates will be destroyed on completion of the recruitment exercise.


ABC Pathways School do not sell or trade any personal data to third parties.


If you feel that we are not abiding by the terms of this statement or if you have any questions in relation to this statement, please send an email the following address: esme@ABCpathways.com